As the brand that encourages moms to support each other and #MomOn, Yoplait is thrilled to once again partner with the comedy duo of Jen Smedley and Kristin Hensley, creators and stars of the hit Facebook weekly series, #IMomSoHard, on their second cross-country comedy tour. Being a mom can be tough, which is why both Yoplait and the I Mom So Hard duo are excited to give even more moms an opportunity to enjoy an unforgettable night out with friends.
No one can make moms feel as uncomfortably normal as Hensley and Smedley. With more than 1.5 million followers on social media and 120 million views of their web series in less than 2 years, the Nebraska natives blend of honesty and humor resonates with moms and dads alike, proving these two have become the hottest tickets in town. One of their most shared episodes, I Swimsuit Season So Hard, where the moms tried on the summer's hottest/most ridiculous swimwear, garnered over 20 million views and coverage in the world’s top news outlets. They have recently appeared on The Today Show and The Doctors, to name a few, and they were chosen for People Magazine’s best of 2017. Part of their plan for complete world mom-ination includes their own half-hour, multi-cam comedy which the moms are developing with CBS.
After the moms’ first mega-year of touring (you know, just 72 cities) with their live stand-up show: Mom's Night Out - Summer Break Tour, they will be hitting the road again this year with Mom's Night Out: Round 2!. Their kids are older, the moms are older, but the show is new!!
“If we learned anything from our first tour, it’s that you should never take two families with toddlers in one RV across the US. We also learned that, or were reminded rather, that women ROCK! Our shows have an audience full of comradery and support. Depending on how far we are into the evening, they can also be full of wine and flavored yogurt. It’s a raucous blast and a well-deserved night for moms who are craving that “recently released from prison”- type of evening.” -- Jen Smedley and Kristin Hensley
Mom’s Night Out: Round 2! Makes a stop at the Vina Robles Amphitheatre on Saturday, June 16.